Tata Curvv EV: Why This Coupe SUV Is Winning Hearts Despite Rumors

By: Kevin Anderson

3 Minute read

Category: automotive

I have been hearing a lot of buzz about the Tata Curvv EV , with some people calling it a flop. But as someone who closely follows the automobile industry, I wanted to dig deeper and find out the truth for myself. Launched in August 2024 , the Curvv EV was soon joined by its Internal Combustion Engine (ICE) version in September. Since then, both models have been performing steadily in the market. I decided to take a closer look at the sales numbers and the reasons behind its popularity. Let me tell you why the Curvv EV is far from being a flop.

Sales Performance of the Tata Curvv EV

Ever since the launch of the Tata Curvv EV, its sales performance has been a topic of discussion. Some rumors suggested it was struggling, but I found the reality to be quite different. The first month saw 4,763 units sold, which is an impressive start for any new model. When the ICE version joined the lineup, the total monthly sales averaged around 4,300 units , proving steady demand.

Looking at the month-wise breakdown, we can see that the Curvv EV and ICE models have maintained consistent sales:

Month	Sales (EV + ICE Combined)
October 2024	5,351 units
November 2024	5,101 units
December 2024	4,994 units
January 2025	3,087 units
February 2025	3,483 units

Despite slight fluctuations, these numbers indicate strong market acceptance rather than failure. Sales always vary due to seasonal demand, competition, and economic conditions, so a temporary dip does not define a model’s success.

Design and Positioning: A Coupe SUV That Stands Out

The Curvv EV’s design is what caught my attention first. Unlike most compact SUVs in the market, the Curvv brings a sleek, coupe-like silhouette , which sets it apart from traditional boxy SUVs. It is aerodynamically crafted , enhancing both aesthetics and efficiency. The sloping roofline gives it a sporty yet premium appeal, making it a desirable choice for urban buyers.

Another interesting aspect is how Tata Motors has positioned the Curvv EV in the market. It sits above the Nexon in the Tata portfolio, offering a more premium alternative while still being within reach for compact SUV buyers. What I found fascinating is how buyers who initially consider a top-end Nexon often upgrade to the Curvv EV instead, drawn by its fresh styling and advanced features. On the other hand, some customers looking at the Curvv’s base models sometimes opt for a high-end Nexon instead. This strategy ensures that both models complement rather than compete with each other, boosting Tata’s overall sales.

Powertrain Options: A Choice for Every Buyer

Tata Motors has ensured that the Curvv EV and its ICE counterpart offer multiple powertrain options, catering to a wide range of consumers. Here’s how the options compare:

Variant Type	Battery/Engine	Transmission
EV	45 kWh Battery	Automatic
EV	55 kWh Battery	Automatic

This versatile lineup ensures that buyers can choose according to their driving needs—whether they want a zero-emission EV with long range or a fuel-efficient petrol/diesel variant with different transmission options.

Tata Curvv EV

Interior and Features: A Premium Cabin Experience

Stepping inside the Tata Curvv EV , I was instantly impressed by how premium it felt. Tata Motors has borrowed some elements from the Nexon , but the Curvv still manages to have its own unique identity. The use of soft-touch materials , a minimalist dashboard design, and high-tech features make it a strong competitor in the premium compact SUV segment.

Some key highlights that I personally love about the Curvv’s interior include:

Large touchscreen infotainment system with wireless Apple CarPlay and Android Auto
Fully digital instrument cluster that offers real-time driving information
Panoramic sunroof , enhancing the sense of space
Advanced Driver Assistance Systems (ADAS) for better safety
High-quality audio system , making long drives enjoyable
Ventilated seats , which is a great addition for Indian weather conditions

Tata has smartly retained the best features from the Nexon while adding elements that elevate the Curvv’s premium fee

l. For buyers who want a feature-packed cabin with modern tech , this SUV is an excellent option.

Final Verdict: The Tata Curvv EV is a Smart Choice

After analyzing the sales numbers, features, and overall positioning of the Tata Curvv EV, I can confidently say that it is not a flop. The steady monthly sales figures, unique coupe-style design, diverse powertrain options, and premium features make it a well-rounded and competitive SUV.

The strategic placement above the Nexon has worked in Tata’s favor, ensuring that both models drive sales without cannibalizing each other’s market share. The availability of both EV and ICE variants ensures that the Curvv caters to a broad audience—whether someone wants an environment-friendly electric SUV or a powerful petrol/diesel alternative.

Given the growing preference for electric SUVs and futuristic designs, I believe the Tata Curvv EV is set to gain even more traction in the coming months. If you are looking for a modern, feature-rich, and stylish SUV , the Curvv EV is definitely worth considering.

Final Thoughts

As someone who has been covering automobiles for years, I love seeing new innovations in the Indian market. The Tata Curvv EV is a great example of how a smartly designed, well-positioned, and technology-driven vehicle can make a significant impact. With its stylish looks, premium interior, and multiple powertrain choices , it offers something for everyone. If you’re considering a new SUV, I would highly recommend giving the Tata Curvv EV a test drive!